Sustainable Ecosystems

Tales of bringing sustainability and stability to vulnerable ecosystems.

Microtipping - Empowering Farmers

Farm to Plate enables producers to escape debt cycles and become financially solvent. The bulk of produce in the global economy today is sourced from farmers in developing economies. However, these producers are very poor, debt-laden, and cannot sustain their livelihood with such low incomes. With Farm to Plate, they can become financially independent, as micro tipping can potentially cover a significant part of their income needs.

Farm To Plate also removes their dependence on the government and middlemen for their deserved earnings. Farm-to-Plate’s micro tipping capability allows consumers to tip producers for their produce, directly without intermediaries. This allows farmers to gain access to a potentially significant income source that can improve their standard of living making them more financially independent of government and middlemen.

With increased financial support these farmers are also empowered to improve on their farming processes for better quality and quantity of produce. The traditional food supply chain is also prone to middlemen who receive a significant fee out of product revenues at every stage. This causes the final customer cost of a product to be much higher than the production cost. With FTP, consumers get better products at a lower cost, and farmers get more returns on their products.
01. Microtipping - Empowering Farmers
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Sustainable Farming

Farm to Plate preserves soil ecosystems by reducing overproduction
33% of the world’s soils are moderately to highly degraded and more than 90% could be degraded by 2050 – we only have around 50 years of farming left at the present rate of degradation. Farm To Plate’s sustainability module provides clear, real time updates on critical data such as supply and demand, price fluctuations along with historical patterns. This allows farmers to easily determine how much produce they should sow and how much fertilizer they can use, reducing unnecessary soil degradation and loss of fertility.

Farm To Plate also significantly reduces food wastage by enabling precise identification of spoilt/infected produce, further reducing the need for unnecessary excessive production.


By allowing producers to plan exactly how much they sow & reducing food waste, Farm To Plate ensures that soil is only cultivated when needed. This preserves soil fertility, ensuring that there is enough time for regeneration and continued cultivation.

Sustainable Marine Ecosystems

Farm to Plate enables marine ecosystem preservation by reducing overfishing

Farm to Plate’s sustainability module is purpose-built to deal with the challenge of overproduction depleting our sensitive water-based ecosystems. By tracking supply and demand in real-time and keeping track of logistical timelines, Farm To Plate provides an elegant solution to this problem; fish farmers only need to fish for the quantity that is in demand, and demand gets distributed so that every farmer gets a fair share, and threatened ecosystems are preserved. Through vernacular translation methods that integrate with popular messaging platforms such as WhatsApp, this information is easily consumed by fishermen who face linguistic challenges with English.

By providing trustworthy traceability and clear supply-demand information, FTP also helps eliminate the stale food issue with perishable goods, allowing accurate stocking so that food can be fresher and not stay on store shelves for too long. This allows consumers to get fresh food at their markets at all times, rather than having to make do with stale food laden with preservatives due to poor stocking. This also contributes to reducing overfishing by reducing food wastage.

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